The company brand - Starbucks Case Study Example | Topics and Well Written Essays - 2500 words

The company brand - Starbucks - Case Study Example Taking its name from a character in the novel Moby-Dick, Starbucks is the largest coffeehouse company in the world, from a small Coffee shop in Seattle 36 years ago its has developed itself to own 7521 self-operated and 5647 licensed stores in 39 countries. Surveys have shown that is the most successful and admired company in United States today, it has revolutionized the way Americans used to view Coffee and rejuvenated the drinking experience into a lifestyle, a trend that has been a successful social epidemic, as Gladwell puts it, for the past two decades. Starbucks' success has been attributed to a number of factors apart from the ones mentioned above, the theories put forward by Malcolm Gladwell are well suited to its case as it had a number of Connectors, Salesmen, the stickiness factor and the power of context all played a major role in it turning out to be a successful trend. Starbucks Connectors and Salesmen involve some big names like the Pepsi Cola and McDonalds. The story of Starbucks represents one of the classical American commercial success stories where three college friends used to meet from time to time to discuss the potential business venture to initiate. An English teacher Jerry Baldwin, history teacher Zev... Background of Starbucks The story of Starbucks represents one of the classical American commercial success stories where three college friends used to meet from time to time to discuss the potential business venture to initiate. An English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker were three people who conceived the idea of Starbucks and opened the first coffee bean roaster and retailer outlet under the banner of Starbucks in Seattle, Washington in 1971. Coffee was a neglected commodity in America at that time mainly due to the procedures and the type of coffee that was available throughout the country. The three founders Siegel, Bowker and Baldwin managed to provide the European style roasted coffee which was a lot different then the percolated brown beverage that the Americans were used to. A unique taste and an innovative product was the primary reason for its Starbucks in the first ten years of its operation. Howard Shultz, the entrepreneur, formerly working for a Swedish Kitchen company felt attracted by the growing success of Starbucks and joined as a Marketing Manager in 1982. Shultz was always ready with new ideas and was hungry for changes that would make life easier for the customer and transform Starbucks into a more user friendly spot. Returning from a tour to Milan, Howard Schultz suggested that the company should sell coffee and espresso drinks in addition to beans. The owners rejected this idea, believing that getting into the beverage business would distract the company from its primary focus. To them, coffee was something to be prepared in the home and they strictly opposed the idea of bringing the Italian coffeehouse culture in United States. But, Schultz was

Compare two filmsIn the Family in comparison with Chutney Popcorn Essay

Compare two filmsIn the Family in comparison with Chutney Popcorn - Essay Example Taking different perspectives the two movies act together to enlighten the community about queer families, interracial interactions and adoption. The two movies encompass on the freedom of family members in decision making as the key to family union. While chutney displays a broken family due to rigidity in understanding one another that later unites through appreciation of each ones decision, Wang elaborates how a peaceful relationship can be destroyed by lack of freedom of choice. In Chutney Popcorn, Reena, the main character, chooses to become a lesbian and lives happily with Lisa. This decision is opposed by all family members, with Reena’s mother really upset. Essentially, although Reena’s sister does not essentially oppose it, the fact that Reena’s discovery that she can do something that her sister cannon do; get pregnant, signifies that the whole family had treated Reena as inferior. In efforts to reunite her family, Reena makes a contradicting verdict of getting pregnant, which turns to be the family’s turnaround. Similarly, lack of freedom to decision making turns the relationships of characters in ‘in the family’ vague. At the onset, Joey frees chip to make his own decisions as an adult despite his tender age. Note that this could be the reason why the two live happily, with chip referring to Joey as a father. After the death of Coddy, Chip takes some alcohol presence of his father, who doesn’t question his action. Things take a different direction, when Chip’s aunt changes the norms by ordering that Joey wasn’t fit to rear Chip. The whole relationship between Joey and Coddy’s family is messed up and Joey mysteriously hunts to get his son back. Remarkably, the mover does not show how chip copped up with the new family, but the fact that he was deprived a chance to meet a person he loved, since his tender

International accounting group Coursework Example | Topics and Well Written Essays - 1500 words

International accounting group - Coursework Example One of the benefits also include the access to the wide market when Toyota manufactures and assembles in these countries and the access to the market is cheaper as compared to the situation where Toyota manufacture in Japan and export it. The cost effectiveness for Toyota by manufacturing and assembling outside Japan is one of the major reason as the manufacturing cost in Japan is much higher than other countries and especially from developing countries. Toyota is considering to setup the manufacturing and assembly operations in under developed countries where the costs are cheap and is much beneficial for the company. Competing against General Motors in North America and with high financial stability along with the target of covering most of the markets it is beneficial for Toyota to get advantage from every opportunity that seams feasible and cut down costs and cover most of the markets. Solution 2 Toyota has been known for its quality control that it has thrived to provide keeping low costs for its products and its target customers. Like every large company it has made efforts to expand its operations and shown the great presence in markets like US. The basic purpose of expansion is to capture the market and increase its share it has always been strategic decision for the corporates as they ample opportunities for growth. However along with the opportunities management also has to focus on the risks that they might face that would have the potential to undermine their current status. Toyota has focused on TQM (total quality management) and along with processes have been sharp that enable just in time inventory. At overseas the quality of production facility might not be as that Toyota requires along with that it is would be burden and challenge for management while in headquarters in Japan to ensure the standards of facility and production raw material that they receive. Toyota’s policy of learn local might not prevail in every region that they plan t o operate as initial access would be to local markets that might not provide quality material. It’s design and technology that really matters in the automobile industry and in overseas it becomes even harder for company to ensure secrecy of its designs. Every region has different culture, requirements and most important of all government regulations that create a huge risk. Being a multinational Toyota always faces a threat regarding the foreign exchange. Solution 3 The recommended plant citation within North America is in the United States because as per the clause when 62% of the cost is covered in United States then the company shall be allowed to the free movement of its products within United States, Canada and Mexico. Toyota should consider the market conditions as to what type of facility should be considered best whether manufacturing or assembly and the demand of its products that is within the United States, Canada and Mexico as this will give Toyota the access to t he markets of these three countries as they are the members of North American Free Trade Agreement. The environmental and legal laws should be considered as Toyota has to comply with the legislations of United States in order to be operative. The cost that Toyota will bear should be less than the other

Machiavelli’s The Prince :: Machiavelli The Prince Essays

Niccolo Machiavelli lived in Florence, Italy in the 1400’s. The country of Italy was divided into city-states that had their own leaders, but all pledged alliance to their king. In time in which great leaders were needed in order to help the development of a city-state and country, Machiavelli had a theory that man needed a leader to control them. In his book The Prince, he speaks of the perfect leader. I believe that man, by nature, is neither good nor evil. When a child comes out of its mother, one cannot tell whether or not that child will be a serial killer or win the Nobel Peace prize. A child’s environment is what forms it to be the adult that it will be one day. I believe that it also what one believes that makes him or her what that person will be one day. Machiavelli believed however that man was naturally an evil being, one that needed control (Prince). The idea of man being an evil being, by nature, is expressed in Machiavelli’s book The Prince. He has written that a Prince should break his promises to his subjects because man is evil and will break their promises to their prince (Prince). I do not agree with this theory because I think that man will make his own decision based on whether or not he is good in character. I believe that a leader should tell the truth and win the support of the public by being known as doing this. Machiavelli seems to have the idea of preparing for the worst and thinking in terms of the worst. This is a preventative measure that will benefit anybody who has evil intentions. Only a person who thinks that man is evil would think of such ways to run a government in the way that Machiavelli thought a government should be operated. Machiavelli felt that â€Å"crafty and deceitful princes have historically defeated the faithful princes†(Prince). What happened to the idea of a caring leader, one who could be trusted to make decisions that the majority of the people agreed with? I do not agree with Machiavelli that a leader should be deceitful in order to for his country to succeed or grow. I think that what a leader is depends on what type of man you are good or evil. The leader that Machiavelli describes as being the ideal one is evil.

Strategic Management and Production Differentiation Efforts

Government policies can have a significant impact on the average profitability of firm s in an Industry. Government, however, Is not Included as a potential threat In the five forces model. Should the model be expanded to include government (to make a â€Å"six forces† model)? Why or why not? 2. How would you add complementary to the five forces model? In particular, if an Indus try has large numbers of complementary, does that make It more attractive, less attractive, or does it have no impact on the industry attractiveness?Justify. 3. Which firm will have a higher level of economic performance: (a) a firm with valuable, rare, and costly-to- Imitate capabilities competing In a very attractive Industry or (b) a firm with valuable, rare, and costly-to-imitate capabilities competing In a very unattractive Industry? 4. Will a firm currently experiencing competitive parity be able to gain sustained advent age by studying another firm that is experiencing competitive advantage? Why or why not? 5.Firms engage In an actually called â€Å"forward pricing† when they establish, during the e rely stages of the learning curve, a price for their product that is lower than their actual costs, in an dedication of lower costs later on, after significant learning has occurred. Under what conditions, if any, does forward pricing make sense? What risks, If any, do firms engaging In forward pricing f ace? 6. When GOES exist, firms with large volumes of production will have lower costs than too SE with smaller volumes of production. The realization of these economies of scale, however, is far from

A Leadership Style And Interventions - 999 Words

Leadership style and interventions A coach’s leadership style can have a dramatic influence on the outcome of the coaching process. A democratic leader coach promotes autonomy and growth in individuals when cooperation and coordination is necessary (Marquis Huston, 2012). Mutual decision-making and effective communication are the hallmarks of this leadership style and will be beneficial to Molly as she learns her new roles. A leadership style that is too strict (authoritarian) or too relaxed (laissez-faire) would not suit Molly’s learning needs (Marquis Huston, 2012). Molly requires a supportive, yet structured environment in which to become comfortable and to learn as much as possible. Collaboration will ensure Molly’s learning needs are identified and together the coach and Molly will be able to determine what needs to be taught and the best teaching methods to ensure her learning goals are achieved (Manion, 2011). Identifying Molly’s strengths through self-assessment and reflection will help her with her confidence moving through the coaching process. Step Three – Clarify Expectations and Parameters Before any coaching can begin, an understanding of the role expectations of each party must be established. This ensures each individual knows who will do what throughout the coaching process (Manion, 2011). The role of the coach is to facilitate Molly’s learning in a teaching style, determined together that best suits Molly’s learning needs. Observing herShow MoreRelatedPersonal Leadership Strategies and Interventions1193 Words   |  5 PagesPersonal Leadership Strategies and Interventions Faridah BUS: 610 Organizational Behavior Instructor: Dr. Leo Smith February 5, 2012 Personal Leadership Strategies and Interventions Effective leadership is a collaboration of individual style and execution of strategies. 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Tim O Briens The Things They Carried - Free Essay Example

Sample details Pages: 6 Words: 1822 Downloads: 3 Date added: 2019/04/07 Category Literature Essay Level High school Tags: The Things They Carried Essay Did you like this example? 1945 was a difficult time for America. There were so many people still recovering from World War II, and now the Vietnam War was starting. The Things They Carried told a story of how the war changed a person, in this case, it was Tim OBrien. Don’t waste time! Our writers will create an original "Tim O Briens The Things They Carried" essay for you Create order It showed the struggle he, and many soldiers in any war went through to be able to overcome the grief and the struggle to deal with death. In this time young men were being drafted into the Vietnam War. For example, in The The Things Carried By Tim OBrien, the protagonist in his book was being drafted into the war but tried to run from it. After he tried to run from his fate he realized he was not able to. This was just the start of The Vietnam War. For example Tim OBrien and his friends and comrades in the war. He was able to paint pictures through his words being able to let the reader feel like they are there with him. Tim OBriens book The Things They Carried explained in detail how the war affected the soldiers and those around them. Tim OBrien allows the audience to feel this emotion better by writing this book as fiction. The government also had a hand in the Vietnam war as well. The American involvement in Vietnam was shaped based on the Cold War. Even though his book is ficti on, in some ways that can have an advantage in explaining the war. Tim OBrien the narrator is telling a story about the participation he had in the war. A lot of symbolism in Tim OBriens book helped us see what he went through, even though he himself did not go through it, this is the reason that a fiction story hooked the reader and gave the reader more information than a nonfiction story can. Tim OBrien brings up about both the physical objects they carry but also they have to carry their emotional burdens. The objects that each soldier carries serves as a symbol for what they are carrying in their minds. It just starts out with the title, The Things They Carried. Before reading the book one might think that it is just about what the soldiers carried in the war. Which in the beginning that what Tim OBrien is talking about. He lists every soldier, and what they carried on their backs throughout the war but this can mean something deeper if you look in between the lines. Each and every soldier carries physical baggage but the baggage they carry can represent their emotional baggage from the war. The items on their back were the psychological weight of the war. For example, Lieutenant Cross carried a picture of Martha to comfort him. He also carried a pebble that she sent ton lieutenant Cross that was a good luck charm. The quote Martha wrote that she has found the pebble on the Jersey shoreline, where the precisely where land touched water at high tide, where things came together but separated.(7). Just like now soldiers would carry pictures and mementos of their loved ones into war to comfort them for example now soldiers may carry pictures. The war had a big toll on soldiers especially when they come home. That emotional and psychological baggage may never go away. Another way the physical baggage they carried can symbolize that they lost their true identity and now they were looked just of what they carried on their backs. Another physical memento that a soldier in the book carries is when Henry Dobbins ties a pair of pantyhose from his girlfriend around his neck to help him remember the good memories he had before the war. Another way thee pantyhose can symbolize something is since while men are at war there is not much female intimacy that they got at home. Now soldiers are able to call their families and even see them. So, that was how they were able to get their female intimacy and a sense of confidence. for example, all the physical items that soldiers would carry becau se they have something to look forward to, and want to come home. Even though The Things They Carried is a fiction story it has many lessons that the reader can learn. Being a fiction story it is easier and tells everything how it is rather than a nonfiction story where the person writing it could be hiding facts back because they are scared of it. If a veteran would have written a story like this they may have blocked out a lot of important details that have happened because of PTSD and anxiety as well as depression. Fiction can also make it easier to explain horrible events in detail that no one that lived through it could. For example when Tim OBrien was explaining to his daughter about what he experienced when his daughter asked Daddy, tell the truth, Kathleen can say, did you ever kill anybody? And I can say, honestly, Of course not.(172) As Tim OBrien stated this quote In the chapter Good Form, OBrien used the quote that states, story -truth is truer sometimes than happening-truth. (171). After that he continued to explain how as he told these stories that are not true in reality, instead made the reader have the ability to sense that the feelings that it gave the reader a feeling that they are there even if the book is a work of fiction it would give the same sense if it was nonfiction, it gave the same message but not in the same context. Without using fiction some stories that are told would give the reader better knowledge than the real stories would. Fiction would not be completely sufficient for being able to bring the emotions that the soldiers were feeling during the war. Being able to catch someones attention was to main goal in Tim OBriens Book The Things They Carried of was able to create a story that was able to instantly grab the readers interest, it allowed the reader to become more involved and able to make an image and feel the emotions that were actually being felt at the time. Even though Tim OBriens work of fiction was not able to give a true and real story about Vietnam it was able to give Tim OBrien the ability to use that as an opportunity to use techniques like metaphors and symbolism to let the reader think for deeply about the situation. Fiction may seem like a story of lies, but in his work of fiction, it was positive because it was the only way to tell the real truth. When reading Tim OBriens story he made sure to have the reader ask little to no questions about the story, but instead, they became in touch with the emotion of the characters. Physical events that happened in the book had a major impact on how he explained the history of the Vietnam War. One of the first physical events that he pointed out was when he brought up the event of the puppy on the landmine on page thirty-five. He stated that one of his friends adopted an orphan puppy and took care of it by feeding it from a spoon. Then Ted Lavender came and took the puppy. Tim OBrien stated, Azar strapped the puppy to a Claymore anti-personnel mine and squeezed the firing device.(35). This event that he described had a deeper meaning when he was telling it. It symbolized the ability to make Azar have a sense of control in a time where it seemed that no one had control over anything, but he blamed it on his immaturity. Men today in the war still would have had a problem with how they felt during the war. This incident could have also meant that he was killing something innocence and purity just like the war did to him and his comrades in the war. Some other events that had more of a meaning than what was said at that moment in the book. The event that was mentioned was when before the war and he was trying to escape from being drafted in the war, and he went to a cabin in the Rainy River as he decided to stay there for a few months. Then he came to the realization that he could not escape the war. This was what many soldiers still felt in other, more modern wars. They tried to hide or flee the country, but in the end, they needed to serve their country. The event that made him realize that was on his last day at the cabin. The event was when the cabin owner, Elroy, took him up on the river towards Canada was whe4re Tim OBrien wanted to go. Tim OBrien said youre scared, and theres a hard squeezing pressure in your chest. What would you do? Would you jump? Would you feel pity for yourself?(54).One of the last and biggest events that happened was the Death of someone close to you can make you see everything in a different light. For Tim OBrien, this was the death of his first love Linda. The death of Linda represented the event that the past could be brought back through some sort of symbolism in his book. Linda was a classmate of OBriens, but she died of a brain tumor when they were in the fifth grade. This event symbolized OBriens faith that fiction storytelling was the best way to show those emotions. This event showed how he was able to deal with the pain, confusion, and most of all, the sadness that death was able to bring to him. Linda was OBriens first love and also his first experience with deaths random choice. He was able to retreat into his mind, more specifically his dreams. He was able to see Linda, alive. This showed that even though some things are just dreams which, later for Tim OBrien evolved into his story that the dead could be alive through those who remember them. The young Vietnam soldier hit Tim OBrien especially hard, like any first death on his own hands would do for a soldier. He was not completely clear if actually threw a grenade and killed My Khe, the way he described the mans death is descriptive his death. This symbolized the way humans guilt over how horrible events that happened in the war. In The Man I Killed, OBrien was able to distract himself from this event by speaking in the third person so he did not have to directly say what he did or not do. He did what many people did they would distract themselves from the memory. How Tim OBrien did this is by speaking in the third person and constructing fantasies as to what the man must have been like before he was killed.